Consumer industry is synonymous with packaging. It is often regarded as an integral part of a business. Your products are presented to your customers in the packaging you choose. A famous quote, “First impression is the last impression”, large businesses, especially luxury brands have taken this quote very seriously. They invest large sums every year into designing, choosing and manufactoring their packaging to ensure their products are presented in their best outfit. Rightly so because packaging for any business is a form of advertisment, showing their customers that they care for their customers and that they want their business to shine amoungst their competitors and often this lures in more customers to a point where packagings such as carry bags from brand such as Louis Vuitton or Hermes and more are seen as a status symbols, their customers proudly carry their packaging to show off.